Leadership coaching that delivers a 95% success rate

Leadership coaching that delivers a 95% success rate.

 

 

This leadership coaching program has a 95% success rate in delivering measurable leadership growth!  

 

The business environment has changed!

 

As we have moved into the 21st century, the way we do business has changed. We now operate in a business environment that can be very aptly described as VUCA – Volatile, uncertain, complex, and ambiguous. The pace of change is fast and getting faster, organizations are flatter, customer demands are ever-increasing, competition is global, and continuous disruptions are now considered normal. What is needed to survive and thrive in such a VUCA world?

 

Leadership has to change to keep up

 

The answer is leadership! But there is a problem. The command and control model of leadership worked well in the 20th-century settings of a farm or a factory. Unfortunately, it doesn’t work anymore. Leaders have to learn to lead differently in the age of communication and information. Leaders have to unlearn old habits and relearn new habits. Even in the VUCA world, good leadership impacts both the engagement and performance of the organization. On the other hand, bad leadership is a severe drag on the bottom line.

 

Read: Which is the best leadership development program?

 

Leadership development is a top priority

 

Hence organizations have made leadership development a high priority. A variety of leadership development programs are available from a plethora of vendors. B schools, consultants, coaches, and other vendors offer a multitude of leadership development initiatives. Large companies also have developed their own leadership development universities and curriculum.

 

top leaders

 

Companies spend enormous money

 

Companies spend enormous amounts of money on leadership development. Based on a 2014 survey, an estimated $62 billion was spent worldwide on leadership development. With such vast sums of money spent, one would assume that companies would be thrilled with their leadership. Unfortunately, that is not true.

 

Is leadership development working? 

 

The numbers on the effectiveness of leadership development initiatives are both shocking and depressing. While 89% of the CEOs considered leadership development a top priority, only 10% believe that their leadership development has a clear business impact. Many reasons make leadership programs ineffective.

Read: Is your leadership development effective? Or is the money going down the drain? 

 

leadership coaching

Image source – https://visionedgemarketing.com/measure-marketing-effectiveness-not-roi/

 

NAL Triple Advantage Leadership Coaching

 

Wouldn’t it be great if there was a leadership coaching program that delivered measurable leadership growth? The good news is that there is one such program. It is the New Age Leadership – Triple Advantage Leadership Coaching. What does triple advantage mean? The Triple Advantage Leadership Coaching is advantageous for the leaders, it is beneficial for the leader’s team, and it is also advantageous to the organization.



What is the NAL Triple Advantage Leadership Coaching, and how does it work?

Allow me to elaborate through an example.

Who decides if a product or a service is good or not?

Who decides if a product or a service is good or not? Who decides if that product or service is improving or not? Obviously, the answer to both of these questions is the consumer or the end-user of the product or service. Ultimately they decide whether the product is good or not. They vote with their wallet and decide whether to buy a product or not.



Imagine that I have concocted a product – a new soft drink – which I think tastes fantastic. But is that enough for the success of the product? Probably not! I will test my new drink with a few representative consumers. After all, they are going to buy or choose to ignore my product. I will allow them to sample my soft drink and give their feedback.



I will ask whether the drink is good (based on their opinion/perception). The next question will be – what can I do to make this drink better? Consumers will give their feedback – let’s say it is too sugary, not enough flavor, etc. I will make those changes to the drink based on the number of consumers giving that same feedback. Then I will go back to the consumer with the improved version of the soft drink and ask them for their inputs. This process will be repeated for a few iterations until the overall feedback to the drink is positive.



For a consumer product or service, this is the best way to ensure improvement. Now, how does it apply to leadership?





Who decides if a leader is good or not?


How about our leadership? Who decides if a leader is good or not? Personally, a leader may think that she is an excellent leader – but is that opinion accurate and sufficient? As leaders move up the career ladder, the quality and the quantity of feedback they receive go down. Usually, team members only bring positive feedback and avoid sharing critical feedback to the leader’s face. Without honest feedback, the leader has little chance of knowing the reality and improving herself. Often there is a large gap between the leader’s intentions and his impact on team members.



Who decides if our leadership is good or not so good? Who decides if our leadership is getting better or not? If leadership is our product/service, who are the consumers? Obviously, they would be your team members and the people with whom we interact frequently. These are the leader’s team members. Team members are at the receiving end of our leadership product/service and can give valuable feedback. Their inputs are valuable on how to improve our leadership and what can be done to improve it.



Team members see the leadership behaviors regularly. They can give feedback on the quality of leadership and tell the leader whether that leadership quality is improving. They can also hold the leader accountable when he commits to changing/improving her leadership behavior. They provide on-job coaching and accountability to the leader while she makes an effort to strengthen her leadership.



Unfortunately, the feedback and improvement process that is obvious and practiced for a consumer product is rarely practiced by leaders to improve themselves. And that is where the NAL Triple Advantage Leadership Coaching helps.

 

 

How can NAL Triple Advantage Leadership Coaching help?



NAL Triple Advantage Leadership Coaching involves the leader’s team members – the people at the receiving end of the leadership behaviors. Team members are the consumers of the leadership. Hence, they can help assess whether the leader is good or not and whether the leadership is improving.


• Get feedback from the team members on leadership behaviors

• Decide on the leadership improvement areas

• Ask team members for suggestions to get better (every month)

• Select 1-2 most impactful suggestions and implement them while doing routine work with the team

• Repeat the process for a few months and stack the suggestions

• Let team members anonymously rate the leader’s improvement – 3 times during the coaching engagement

• The leader becomes the coach and cascades the process down to the team

 

NAL Leadership Coaching is similar to the customer feedback process

 

If you look at it, this is quite similar to how we used to improve the newly launched cola drink! Although the process is simple to understand, it takes commitment, effort, and proper guidance to implement successfully.

Think about losing weight and getting fit. What is the process to lose weight and get fit? It is quite simple! Input fewer calories and expend more calories! In other words, eat healthy, low-calorie foods and exercise to burn more calories. The process is simple to understand, but it is not simple to implement. A small minority of the population succeeds in losing weight and keeping it off. Is it because the process of losing weight is difficult to understand? Not really? It is straightforward to understand. However, it isn’t easy to implement.

What if you hired a personal trainer at the local gym – to help you lose weight and get fit? Would that improve your chances for success? The answer is a clear yes! By how much? 10%? 20%? 50%? The answer will surprise you! The odds of losing weight improve a whopping 1100% when you hire a personal trainer versus the do-it-your approach. Why? Because the personal trainer brings a tried and tested process. The personal trainer also helps customize the plan to your needs. He/she supports you and holds you accountable to follow the process to get the results.

Our NAL Triple Advantage Coaching is similar to hiring a personal trainer, albeit for your leadership development!

 



Guaranteed and Measurable results

We offer our New Age Leadership – NAL Triple Advantage Leadership Coaching that delivers guaranteed and measurable leadership growth. It is based on a stakeholder-centered coaching process with a 95% effectiveness rate (in a study or 11000 leaders on four continents). Companies ranging from startups to 150 of the Fortune 500 use this process to develop their leaders.

 

 

Read: Guaranteed Measurable Results Delivered For Our FMCG Client

 

 

NAL Triple Advantage Leadership Coaching.

 

That delivers guaranteed and measurable leadership growth.  It is based on a stakeholder-centered coaching process with a 95% effectiveness rate (in a study or 11000 leaders on 4 continents).  It is used by companies ranging from startups to 150 of the Fortune 500 companies to develop their leaders.

Here are some of the salient benefits of NAL Triple Advantage Leadership Coaching

Time and resource-efficient: The leader does not have to leave work to attend training programs.  We go to the leader and her team.  And it only takes 1.5 hours per month. The rest of the time, the leader is working to implement with her team.

Separate and customized improvement areas for each leader: Every leader is different.  One size fits all approach doesn’t work.  Individual development areas for each leader aligned to the business strategy.

Involves entire team: Unlike most leadership programs, NAL Triple Advantage Leadership Coaching involves the leader’s entire team, and it has a cascading effect – increasing the team effectiveness and improving organizational culture.

The leader becomes the coach: for continuous improvement for leaders themselves and their teams. It is like kaizen for your leadership development.

Cost-Effective: Our entire one-year coaching engagement often costs less than sending the leader to a short-duration leadership program at any reputed B school.

Guaranteed and measurable leadership growth: as assessed – not by us – but anonymously rated by the leader’s own team members.

Pay us only after we deliver results! : We work with many of our clients on a pay for results basis.  What does it mean?  If the leaders don’t improve, you simply don’t have to pay us.

 

Schedule an exploratory 15-minute conversation with our leadership adviser today

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Marshall Goldsmith stakeholder centered coaching
 

 
 

 

 

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